A domain name signifies your own address on the Internet. Because no two parties can ever hold identical domain names, picking a domain name lets you have a truly unique identifier of you or your company. It is how your site visitors and customers will remember you and find you among the millions of other websites on the Internet. While .com is the #1 registered extension in the world and the most well known top-level domain, it is no longer the standard. Internet users now pay more attention to the domain name extension when searching sites or when reading from print for example. So if your first choice is not available, do not be afraid to register your preferred name in any other extension.